The Effect of Repetition in Marketing

 

One of the most important aspects of marketing is repetition. The more a person sees something, the more likely they are going to want that something. An example of this is how a McDonald’s can be found just about everywhere you look. The more exposure, the more likely someone is going to shop there.

Coca-Cola branding is another excellent exemple of this concept. While people might not intend on purchasing the product at any particular time, they always recall the images and messages from this company because they come across them quite frequently, such as on the street, in restaurants, at the cinema, parties, supermarkets, etc.




I bilieve that repetition is quite effective since it happen in a natural mode. Often, people are not even aware of being affected. Furthermore, it is viewed as an important tactic within neuromarketing. Repetition can be very helpful for brands make great effort to continue to be in consumers' minds and encourage their purchase probability.


References:

https://nmsba.com/neuromarketing/what-is-neuromarketing

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