Emotions in marketing

 

Emotions are very significant in marketing. People tend to think that they make logical decisions; however, this is not always the case, as emotions may affect the decision making process to extent. Emotional marketing allows businesses to be attrative potential customers and motivate their actions, influencing buying power.

For exemple, happiness is often employed by companies in their advertising promotions. Fear can be another emotion applied in campaigns point at improving people's health and ensuring their safety.

We can cite Covid as another example: in the year when the COVID virus come out, many campaigns were introduce encouraging people to get vaccinated.




In my opinion, emotional marketing function really well, already it connects the consumer on a deeper level with the product.

Emotions play a very important role in neuromarketing. Emotions can help in drawing attention and making an impact positives or negative.



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